Marcus Collins

Chief Consumer Connections Officer, Doner, Detroit,
Lecturer of Marketing, U-M Ross School of Business

Education

B.S.E. (Materials Science & Engineering), University of Michigan, 2002
M.B.A., Ross School of Business, University of Michigan, 2009
D.B.A., Fox School of Business, Temple University, Expected 2021

Previous Employment

TRANSLATION – New York, NY
Developed and led the social media practice for the agency, with such brands as State Farm, Bud Light, McDonald's, & Brooklyn Nets
2013 – 2015, Executive Director of Social Engagement
2011 – 2013, Director of Social Engagement

BIG FUEL COMMUNICATIONS – New York, NY
Supervised the direction and growth of major accounts for the social media and branded content agency for Microsoft, GORE-TEX®, Colgate-Palmolive, and Fisher Price.
2010-2011, Account Director 

BEYONCÉ KNOWLES/MUSIC WORLD ENTERTAINMENT– New York, NY
Conceived, launched, and supervised all online, mobile, and interactive brand initiatives for the management company and record label home of Beyoncé.
2009-2010, Director of Digital Strategy and New Media

APPLE, INC. - Cupertino, CA
Managed all digital content and online marketing initiatives for iTunes' partnership with Nike and iTunes' large-scale college/university marketing campaigns.
2008-2009, Partnership Marketing Manager, iTunes 

HARRIS INTERACTIVE, INC. - London, UK
2008, Digital Marketing Consultant

MUSE RECORDINGS, LLC - Detroit, MI & New York, NY
2002-2007, Co-Founder/Head of Product Development

Honors and Awards

University of Michigan’s Cornerstone Award, 2019
Ross School of Business, Executive Education Teaching Impact Award, 2018
Crain’s Detroit Business, “40 Under 40,” 2016 
Advertising Age, “40 Under 40,” 2016
University of Michigan Black Alumni Association, “5 Under 10,” 2007

How did your MSE degree prepare you for your career?

It taught me how to think and how to solve problems by way of applied logic. Much of my work today is immersed in social networks. Having been exposed to networks, through my MSE polymers courses, helped me conceptualize the possibilities of what can happen through network connections.

What were your favorite classes, events, and/or student organizations?

Materials Engineering Design and Polymeric Materials

What advice/thoughts do you have for students considering an MSE major?

Widen your aperture as you go through your course work. There are so many applications to MSE which might not seem obvious or tangible at first glance, but the opportunities are vast -- from art to fashion, sport to business. I would have never imagined that my studies in MSE back then would be so helpful to my career in marketing/advertising today. Had I known, I would have been more purposeful and exploratory as a student. Learn from my mistake. There is SO much you can do with a MSE degree, you just have to be creative in regards to how you apply the concepts.

What do you like to do outside of work?

Family, family, family!

LinkedIn profile link

https://www.linkedin.com/in/marctothec/